Case Study #2: Business Intelligence - Major U.S. Automotive Company

As competition within a market increases; the challenge to maintain profit margins demanded by corporate shareholders grows keener and more intense. Valuable business intelligence is often hidden within an organization's vast databases. These records contain a potential treasure-trove of information regarding the differing characteristics of a company's various business functions, as well as its products and past experience with supply chain and customer relationship management issues.

NovoDynamics worked closely with a diverse set of product analysts and business managers at an automotive company to understand their issues and goals. Using its significant expertise in pattern recognition, artificial intelligence, and other areas of modern knowledge discovery, NovoDynamics established a powerful data warehouse that uses unique data mining strategies to provide timely answers to critical business questions.

The automotive company is now able to make informed decisions regarding supply chain and customer relationship issues. New business insights have improved the company's performance by enhancing revenue through increased sales volumes and profit margins.